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The

"Cheap" Website Traffic Myth
© 2005 - InterSponse Networks. All Right Reserved

What It Is... Can Your Business Afford It ?

"The bitterness of poor quality lingers long after the sweetness of low price is forgotten" ..John Ruskin

The objective for delivering Targeted Website Visitors To Your Website Is Plain And Simple: To display your offer to Internet users that are looking, searching or surfing for the same type of product or service that you provide.

If This Is Your Objective, InterSponse Networks is a leading source for high quality, precisely targeted website traffic.

You've heard a lot of talk about "Targeted Website Traffic"... So What Is It? How Is It Generated? How Should You Determine Quality? Where Should You Be Advertising? How Should You Advertise? Is Pay-Per-Click, Pay-Per-View, Per-Per-Thousand Or "Organic" Search Engine Listings The Best? Which Ad Delivery Method Works Best For Your Type Of Business? It Goes On and On.  No Matter Which Method You Use, Your Goal Is To Be SEEN MORE OFTEN WITH HIGHER IMPACT, THAN ANYONE ELSE. You'll Find That Sometimes, "Cheap Traffic" Can Be The Most Expensive Advertising You Can Get, While Ignoring Other Advertising Techniques Could Leave A Lot of YOUR MONEY On The Table... And Someone Else Will Surely Come Along To Claim It.

This brief "report" attempts to explain the "realities" and "myths" of "Website Traffic". ..and getting SEEN By ENOUGH QUALIFIED INTERNET VISITORS, TO MAKE SERIOUS $$$

 

The Internet User Is The "Market-Maker"

"The first thing to realize, is that the hundreds of millions of occupants in the "Cyber-World" make up, create, control and dictate the focus and direction of online advertising. Without the Internet User/Consumer, online advertising would not exist. Without the Internet Entrepreneur/Producer, NOTHING would be bought, sold or negotiated on the Internet. The practice of putting the two together is what Internet eCommerce is all about. The practice of successfully linking consumer demand with producer supply, is what InterSponse Networks and the host of other advertising and marketing companies attempt to do."

"The NEXT thing to realize is that it DOESN'T matter WHAT they are called by the public:
-Television-Radio-Newspapers-Magazine-Yellow Pages-Take One Free Newspapers Or Hand Outs
-Search Engines-ISP's-Submissions Services-Optimization Companies-Targeted Traffic Companies-

...at the end of the day, we are ALL Advertising Companies. Various Marketing Strategies may include a theme of "public service", "free stuff and giveaways", "convenience", lower prices, etc., etc. Some Advertising Companies may have a strategy designed to attract the entire World, some strategies may be designed to attract a small segment of the World, but it is all fueled by the desire to bring a consumer, and a producer, together."

What Is Targeted Traffic and How Is It Created?

The World Wide Web contains more web pages than people on planet Earth. These pages are attracting Hundreds of Millions of Unique Visitors each and every single day.

These web pages cater to a wide range of interests - from mainstream to the bizarre. People from all over the World visit these sites because of a common interest, or the desire to retrieve information, or buy a product or service.

From The Millions of People Visiting These Sites, Some of Them Will Stay or Subscribe or Buy, and Stay Loyal To That Website.



However, Millions of These People Will NOT Be Loyal or Subscribe To A Site, or Buy A Product Or Service. Some Have Not Found Exactly What They Are looking For, and they
will surf the Web until they find what pleases them. Most savvy webmasters know this...and here is where YOU and YOUR BUSINESS can immediately profit.


 

An Ingenious Idea Was Created... The Basis Of Targeted Traffic Services. It Started With The Question:

"what if webmasters had a way to profit from the traffic that their sites generate, whether the visitor made a purchase or not? How could a website that needs immediate traffic, instantly receive millions of targeted visitors from sites that are getting millions of targeted visitors each day? Can a Computerized Clearinghouse System be created to act as the Buyer or Broker of Website Traffic, Between Those With HUGE "Inventories" Of Website Traffic, and Those Websites That Are Not Receiving The Traffic That They Need and Deserve?"

A System Similar To Search Engine Spidering and Indexing Was Created

The system works similar to the website submission process to search engines. To illustrate how a search engine works, we refer to a great explanation given by HowStuffWorks.com. The full report of How Search Engines Work is located at http://computer.howstuffworks.com/search-engine.htm . The "Web Spider" Illustration below was taken from the HowStuffWorks.com report.

When you submit your website to a search engine, some of the smaller search engines will list your website within hours, or a few days. Others may review your site by human eyes and list your site in "appropriate" categories. The largest search engines however, will send a "spider" out to your site, to "index" and categorize your site, based on content, relevance, link popularity, meta tag keywords, and a host of other criteria. Based on that search engine's methods and algorithms, your site may or may not be listed or ranked with them. If your website is optimized correctly for that search engine, you may eventually get a high ranking or a listing with them. These listings are different from Pay Per Click listings and are called "organic" listings. If your organic listing is not on the first few pages of a major search engine, the listing is basically useless from a money-making perspective.

Major Search Engine Submission Process


Our Targeted Traffic Clearinghouse System takes this concept a step further. Using Proprietary Website Traffic Software, there's no waiting for a search engine listing that may or may not happen, or paying and competing to be favorably included in search engine listings. 

InterSponse Targeted Traffic Network "Clearinghouse" Process


Step One - The Agreement. Web properties that generate millions of unique visitors per day, agree to sell a portion of their traffic to us and our partners, at a pre-determined rate per visit, per day, per thousand, or on a "bid" basis. The Ad Delivery method is determined (i.e. visitor redirect to your website upon entry to the Web Property, upon Exit from the Web Property, During the Visit, upon Keyword or Contextual Match, Channel or Target Match, etc.), along with other criteria. The prices for the Web Property visitors are based on the quality of the site, the content, traffic volume and property name or brand recognition.  Hence, a site like Entrepreneur.com would command a higher price for its visitors than JoeShmoShadyDeals.com :-).

Step Two - The Web Properties. After the Agreement has been made with the Webmasters that own or manage the Web Properties, the Webmasters insert a few lines of Java or HTML code on the pages of the Web Properties. The Webmasters agree to maintaining certain standards of quality, and any recourse, discounts or credits to us and our clients in the event those standards are not met or kept. The Web Properties are now linked to a growing Network of Traffic generating sites... the "web" within the "Web".

Step Three - The "Clearinghouse". Very similar to a major search engine, our system constantly "Spiders" these Web Properties. Depending on whether the property is configured for PPS I™, PPS II, PPS III or PPS Complete™, the spiders will detect changes in the web property, monitor visitors' searching, surfing or reading habits. The spiders also track and monitor other user patterns or inputs to determine if there is a "match" between what the Internet user is seeking vs. any products or services that you sell on your site. It also acts as accountant, payor, payee, scheduler, distributor and tracker, processing millions of "transactions" per day.

Step Four - Your Promotion. When our "Clearinghouse" System detects a match of the "demands" of a targeted visitors' patterns and inputs, with the "supply" of products or services sold on your website, it delivers that visitor to your website, or displays one of many clickable ad formats to that visitor, inviting them to visit your site for that same or similar product or service. Precision Profiling System™ describes the methods and techniques used to deliver visitors to your website/business.

Step Five - $$$$$. More Targeted Traffic Equals High Quality Visitors, More Conversions, and More Income To You !!! By statistically tracking and constantly improving on our targeting, our goal is to provide you with some of the highest quality targeted visitors on the Net.
 


 

In as little as one hour, your website can start receiving thousands of highly targeted visitors, directly from established Web Properties that contain content about, or that sells a  product or service that compliments yours!!

So why choose InterSponse Networks over the other services that sell "Targeted Traffic"? How does InterSponse Networks compare to some of the Pay-Per-Click Search Engines... or those "Get Cheap Website Traffic" services?

Precision Profiling System™  vs. "Get Cheap Website Traffic" Services

Every business owner, marketer or entrepreneur must consider cost when deciding on any particular advertising strategy. Your business will only succeed with quality website visitors... unique visitors... visitors that are looking for products and services like yours. Some "Cheap Website Traffic" services do not offer quality traffic at all, and some of them send no traffic at all, opting to use "fake" traffic generators such as this one found advertising on search engines. Other "Cheap Traffic" services are fronts for "get paid to surf the web" clubs or "jobs". There is no interest whatsoever in buying your product or service. So you must ask yourself are you really getting quality targeted website visitors for that seemingly great price.  While not all "Cheap Website Traffic" Services fall into this category, here are some things to consider:

  • Can you contact the company when you need to?

  • Does the company guarantee performance?

  • Does the company certify its visitors to be genuine?

  • Can the company prove or verify the source of its visitors to your site?

  • Does the company offer a full range of services and techniques to serve your needs?

  • Does the company have the capacity to meet your time, volume and targeting requirements?

All Website Traffic is NOT CREATED EQUAL, and falling for a "cheap" price may in the end,
short-change your online success. It may be the most EXPENSIVE "CHEAP" Traffic You'll Ever Buy.
For more details, contact us today.

 

Precision Profiling System™  vs. Pay-Per-Click Search Engines

For some online businesses, a quality Pay-Per-Click campaign is the only way to go. For other businesses, Pay-Per-Click plays but a small part of an advertising budget. Successful PPC campaigns depends on three very important ingredients:

1 - Your ad must be on the first page for maximum effect. The lower the listing, the less clicks you get.
2 - An understanding of Internet user search patterns and the successful building of effective keywords.
3 - Knowing where, when and how to competitively bid for the most effective keywords and terms.

Make a mistake on any of the above, and you risk losing a small fortune to Pay Per Click systems, or getting virtually no traffic at all.

Less Competing for "Eyes" With Pay Per View vs. Pay Per Click

Each time an Internet user queries a PPC search engine, he/she is presented with up to 40 competing sites, both "organic" listings and  "paid" listings. Each time a matching query is made, your text ad is displayed along with the other similarly grouped ads. Each display is called an "impression".

From those "impressions", your ad is selected (hopefully) by the Internet searcher, over the other ads that appear along with yours. If your listing is high enough and your ad is compelling enough, someone will click on it, creating a "click-thru". Theoretically, "X" Number of Click-Thru's will net "X" number of sales. Here is an example from an actual Pay Per Click promotion:

PPC Impressions Click-Thru's Converted Sales PPC Cost Revenue  
499,403 4,623 138 $6,747.20 $21,942.00
         

Now, ask yourself this question: If this client received almost 500,000 impressions, and if his ad was the ONLY one to appear each time a matching keyword, category or search was made, would the above Revenue be higher or lower? Second, if this client's ad was a full Graphical Ad Display or Website instead of a PPC text ad, would it attract more attention? YES and YES !! Want proof?

PPS Impressions

Click-View's

Converted Sales

PPS Cost

Revenue

500,000

500,000

315

$3,750.00

$50,0085.00
         

*Your Actual Costs, Sales and Revenue May Be Higher Or Lower Than The Examples Above


For substantially LESS than the cost of a "Top 5" Pay Per Click listing, you can get more exposure, more targeted traffic, and a potentially higher return on your advertising investment.

Before You Consider "Cheap" Website Traffic, Or "Expensive" Pay-Per-Click Traffic...

Try Our Guaranteed Traffic, With Guaranteed Service.


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E-Mail: support@InterSponse.net

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